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In 1971, Diana Yacht Design first opened its doors in Amstelveen, the Netherlands. Over the past 50 years, the naval architecture and design company has championed Dutch Maritime heritage, developing award-winning naval architecture and engineering for some of the world’s most exciting superyacht projects.

50 Years of Diana Yacht Design

Written by: Parisa Hashempour
Publication:
SuperYacht Times

In 1971, Diana Yacht Design first opened its doors in Amstelveen, the Netherlands. Over the past 50 years, the naval architecture and design company has championed Dutch Maritime heritage, developing award-winning naval architecture and engineering for some of the world’s most exciting superyacht projects.

“To mark 50 years operating in an industry that has undergone so much change is truly remarkable. DIANA’S strength throughout the past 50 years is a testament to the company,” says Creative Director Hans-Maarten Bais. Here, we turn back the clock on the designer’s brilliant back story.

1971 Diana Yacht Design
Diana Yacht Design first opened its doors as a naval architecture and design company and published one of their first concept designs.

1979 C-Side, 35m
C-side (ex-Eleanor Allen), is an elegant classic yacht from DIANA’s early days. Originally built in 1979 by Feadship with exterior design and engineering by DIANA. Her insides now feature a completely new design and the yacht’s old car garage and car lift were removed from her stern.

1984 Rio Rita, 56m
This era-defining yacht was launched in 1984 at Feadship’s De Vries shipyard, with DIANA calling her one of the “loveliest transom-stern motor yachts ever built”. The styling and architecture of the vessel blends contemporary and classical looks.

1985 Cleopatra C, 57m
Launched in 1985 as the well-known GAIL III. This was the first project where DIANA teamed up with the legendary designer Jon Bannenberg.

1987 Nickeline, 26m
Built in 1987 by Dutch shipyard Moonen Yachts, Nickeline sports design, naval architecture and engineering by the DIANA team.

1991 Mata Mua, 38m
Mata Mua was one of the three, famous Colombaio motorsailers which were revolutionary charter vessels at the time.

1998 Attessa IV, 100m
Formerly known as Evergreen, she was built by the Japanese Evergreen shipyard Corporation for the chairman of Evergreen Shipping. Later rebuilt as a completely different yacht, she is distinguished by a rounded bow, broad beam aft, and upper decks towards her centre.

2007 Rose Pigre, 44m
The Royal Denship yacht has a steel displacement hull, and with five spacious cabins and a gym that can be converted into a sixth, her creators say she is ideal for family cruising.

2008 Maximus Star, 30m
Handsomely shaped by René van der Velden Design and with naval architecture by DIANA, she has a flared bow, sloped stern with twin stairways, a graceful sheerline and bold fashion plates.

2011 Pamela V, 45m
Pamela V is reminiscent of famous DIANA yachts of the 80s like Jamaica Bay or Rio Rita. Her owner opted for an energy storage inverter on board to create a sustainable vessel.

2013 Robbie Bobby, 34m
Formerly known as Heliad II, she was launched from the Lynx shipyard in the Netherlands. With gentle curves and well-balanced proportions, the vessel delicately combines tradition with contemporary design.

2014 So’ Mar, 38m
Winner of the World Superyacht Awards in 2015, So’ Mar was launched by the Turkish shipyard Tansu. Strong and sharp lines give her a military-like look. DIANA was behind both her naval architecture and engineering.

2016 Legend, 77m
This explorer yacht is a Class 1 ice breaking ship converted into a charter yacht. Her design and engineering were completed by DIANA, and in 2017 she was announced the best superyacht in the rebuild category at the World Superyacht Awards.

2019 Scout, 63m
The timeless and elegant explorer yacht was built by Royal Hakvoort. She features both interior and exterior design by the British design studio H2 Yacht Design. DIANA was behind her naval architecture.

2020 Venera, 28m
The third motor yacht in the explorer range was built by Van der Valk shipyard. With a raised pilot house, she features exterior design by Guido de Groot, and naval architecture by Ginton Naval Architects and DIANA, who was also responsible for the yacht’s engineering.

2021 Diana R.50, 47m
DIANA describes their latest superyacht concept, the sleek and bold Diana R.50, as a yacht created on a proven hull design with “seaworthiness at her core”.

 

This article was originally published in the Summer 2021 issue of The SuperYacht Times newspaper.

Diana Yacht Design celebrates 50 years of crafting yachting legends

Press release
Alkmaar, February 2021

Diana Yacht Design is proud to celebrate its 50th anniversary as a Dutch independent naval architecture and design company. Revealing a new logo to commemorate 50 years in business, 2021 will see the launch of a dedicated anniversary campaign celebrating the very best of Diana Yacht Design over the years.

“We could not have achieved our outstanding success without the dedication of our talented team here at DIANA,” states Hans-Maarten Bais, Creative Director and Managing Partner of Diana Yacht Design. “Our passion for the work comes through in everything that we do. That same passion has been at the heart of DIANA since the very beginning. While the company’s services and operations have expanded over the past 50 years, our underlying principles have remained constant. We are proud to celebrate our 50-year milestone this whole year with our team, clients, and partners and look forward to the next 50 years!”

 

DIANA: Then and now

One of the world’s leading design and engineering companies, DIANA’s expertise spans all yacht design and engineering disciplines to deliver a unique one-stop design experience to the world’s most discerning clients. Opening its doors in 1971 and weathering the oil crisis of 1973, the stock market crash of 1987 and the 2008 financial crisis, more than 70 superyachts have set sail bearing the DIANA credentials over the past 50 years.

 

From the 77-metre explorer yacht Legend to the classic 55.9-metre Feadship motor yacht Rio Rita, versatility defines DIANA’s portfolio. Dedication to innovative design has always enabled DIANA to consistently realise even the most challenging of design and engineering requests, but as Bais comments, it is the dedication of the DIANA team which has enabled the company to thrive over the past half a century.

 

At the helm of the company for the past 15 years is Hans-Maarten Bais, Jerry Lakeman and Bart de Haan. Hans-Maarten Bais continues: “To mark 50 year’s operating in an industry that has undergone so much change is truly remarkable. DIANA’s strength throughout the past 50 years is a testament to the company. When we took over the company 15 years ago, I remember the previous managing director, Coby Dijkman and founder Cees Kolff, said to us: ‘Make us proud. We worked hard to build up this name. Take care of it and make sure the name keeps on existing.’ As we celebrate Diana Yacht Design’s 50th anniversary 15 years following that conversation, I can most definitely say that I am proud of DIANA and what we have achieved.”

 

A year of celebration

Throughout 2021, DIANA will mark its 50th anniversary with a range of online and in-person events as and when permitted. Across a range of digital platforms, DIANA will bring the company’s story to life, highlighting the people, projects and innovations that have driven the company to where they are today.

 

“Together with our whole team, we’re looking forward to the opportunity of sharing insights into our fantastic history as well as our exciting present and our future,” says Marketing Manager, Ingeborg Belterman. “We plan to round off a fantastic year with a 50th-anniversary party. While the uncertainty of the pandemic means that we will announce this if and when possible, we all look forward to connecting with our clients, partners and industry peers throughout the year to celebrate this amazing milestone.”

 

DIANA currently have fifteen different superyacht projects ranging from 27 to 61 metres under construction at nine different shipyards. With a range of new superyacht concepts also set to be unveiled in 2021, the 50th-anniversary campaign will also explore these projects in more detail and look to the present and future of DIANA. Join Diana Yacht Design’s 50th-anniversary celebrations throughout 2021 and stay tuned for more information.

 

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